Samco Campers are a high-end VW Campervan renting service. We were asked to create a brand and website that matched their ethos, which is to provide an outstanding service and experience for every customer.
Like any good logo you want it to be memorable and simple. When discussing the brief with the Samco team we concluded they were after a “fun and modern logo design”.
We decided that the most recognisable part of a modern VW Campervan was the pop top roof, so this became our icon. We recreated the roof several times, simplifying it further and further until we came to the final results.
The icons were created to help breakdown information in the website. Each one is on brand and carries an element of the logo.
This leaflet has been designed to be very simple and easily editable to target different cities within the UK.
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