For your online presence to be at its maximum value, your website must be part of the top hits of all search engine platforms. Have you ever really been further then page 3 on Google? If you use Google to search something and everyone you know uses Google, don’t you think your business should be there too?
Without SEO, your website wont be on the first page of Google, even if you type in your business name. Search engines rank your content on its value. The more value your content holds, the higher you are ranked. In other words, the more you focus on quality content, the more likely it is for your website to placed on the front page of Google.